AceOn Group, Telford & Wrekin

Based in Telford and Solihull, AceOn Group incorporates two companies – AceOn Battery Solar and Univercell Battery Company.

They develop and sell solar energy generators as well as all kinds of batteries and a recent innovation is Solar SDS™; a portable suitcase-sized solar generator, which can power four plug sockets at once.

The aim

This hungry West Midlands company had two key expansion aims; one was to purchase Univercell Battery and the other was investment in the development of a key product (Solar SDS™) and then take this to market.

The award

This request for a business development loan was a strong fit for Impetus and £100,000 was allocated.

The difference made

AceOn Group has grown significantly, moving on from start-up SME to become a well established and high profile local business. As well as new products and an expanded market, the organisation now employs 17 people rather than four equating to a social and economic impact of £250,000.